Smart Retail moves into the spotlight
Task
The higher the quality of the product, the more sophisticated the advice. A modern consulting app provides customers with information step by step and leads to a positive conclusion to the conversation. The LISA consulting tool is intended to make the sales pitch in stationary retail even more innovative and emphasize the value of the lighting concepts.
Result
The LISA in-store app delivers information and impressions directly to the tablet. It also puts the right luminaire in the spotlight by automatically switching off all others. The LISA consulting tool has become an integral part of sales.
Conceptlicht is part of the Dorfelektriker Group and offers high-quality lighting solutions. The lighting studio is housed in the »frame« in Weiler, where several suppliers of high-quality home products work together.
Our services
- Strategy & Design
- Software Development
- Contextual Inquiry
Design refresh after 10 years
LISA has been a sales tool for advisors for 10 years and was given a makeover to coincide with the move to the “frame” building. In order to optimize the design of the in-store app, we conducted a contextual interview with an advisor and familiarized ourselves with the processes in the sales talk and the pain points.
The design was adapted to Conceptlicht's new corporate design and created as a progressive web app for use on iPads.
Clearly presented products
If customers come to the lighting studio without any prior knowledge of the range, LISA gives them a feel for the variety of lighting worlds in the product listing.
Thanks to the simple design, the focus is on the cropped product images and the displayed circuit number helps consultants to find and present the luminaire in the lighting studio immediately.
In addition to the physical luminaires, LISA also shows other product variants that can be ordered on request.
Information and impressions
It is easy for the consultants to stimulate the customer's imagination with images while controlling and demonstrating the luminaires via the in-store app. In the background, an intelligent circuit ensures that the other lights go out automatically.
In addition to the impressions, LISA also provides all product information during the consultation. From the switching number to the installation instructions.
Tech Highlights
An insight into the technology that drives sales success in smart retail.
»LISA has now become an indispensable consulting tool for us when talking to our customers. We can no longer imagine our consultants' everyday lives without it.«
