New online shop builds bridges for the ropeway industry

The home page is the foyer of the B2B online shop. For some it’s the start of the shopping tour, for others it's straight into the administration, because the menu is the interface to the POOL-ALPIN customer portal Synergy.

Depending on their access rights, users can see information from the Synergy customer portal in the menu. A distinction is made between shop administrators and shop users. Depending on the role, different functions are available, such as creating new employees or releasing orders with order limits.

This is how the product detail pages look in the new webshop design. The pages provide everything B2B customers need - from product photos to tiered pricing and promotions. They can see availability, order quantities and different variants of the product. If an item is not available, the individual enquiry is also omnipresent.

Supplier and detailed information is stored in accordions that are easy to open. In this way, all data is available without overloading the product page.

And last but not least, the shopping basket, which once again has a lot to offer. With so many different suppliers, you can imagine that there are a lot of different delivery and payment terms. The shop displays these clearly in the shopping basket. As well as price changes, order limits and the ability to request special quantities at the click of a button.

What's more, the shopping basket can easily be saved as a PDF file and sent to colleagues for approval before the order is placed. The filled basket can also be saved as a notepad and called up as required - ideal for recurring orders.

The same applies to the shopping basket: if an item is no longer available, an alternative is requested via the individual request.